Steven Lutz Founder, owner,  tech guru, and and sole salesman of Rugged Routes.

After growing up with frequent trips into the outdoors and taking an interest in Nissan 4x4's, Steven founded Rugged Rocks in 2006. After selling Nissan 4x4 parts for many years, Rugged Routes was started with a focus on high quality, detailed OHV Mapping solutions for Lowrance GPS units and additional accessories. Outside of work, he is a 4 wheeling and outdoor enthusiast and enjoys hiking, fishing, and scuba diving with family and friends. He also is a long time amateur radio operator, and enjoys tinkering with electronics and computers. 

Contact Us

Our Location

Rugged Routes
Rugged Routes
Rancho Cucamonga, CA
1PM- 6PM PST: (909) 695-0477

Opening Times
Orders can be placed online 24 hours a day.
The best time to reach me by phone is 9am - 6pm, M-F.
Closed Saturday & Sunday.

Order Updates: Your current order status can be checked at the following URL: If you need more in depth information regarding your order, please use the contact form below or call 909-547-4651 between 1pm and 6pm PST. My preferred method of contact is via the e-mail form on this page. Please remember that this is a small company that I run primarily by myself. If I don't answer your call, please e-mail me instead. I do not have a retail store front. -Steven Lutz

Contact Form