About Us

My name is Steven Lutz. I'm the founder and sole operator of Rugged Rocks, LLC. The Rugged rocks journey began after my job ended in 2005, helping with managing the the website and taking sales calls for an online store selling dirt bike parts. During that time I as introduced to 4-wheeling by my father and a family friend. It peaked my interested right away and soon after I found myself converting my 1990 Nissan pathfinder to 4 wheel drive. At the time my reasoning was to be able to get the the ski resorts in the winter, but by interest in 4-wheeling grew the following summer. After a snowboarding accident in February of 2006, I was stuck on the couch for a few months where I was able to start building a business of my own catering to Nissan 4x4 enthusiasts. It was hard to find Nissan parts at the time and rarely could you find them from a central source. My aim was to become that source. Since I have worked with various other companies in the off road industry to being many new off road parts to the Nissan off road market. I have also been a ham radio operator since 1999, and for a time also offered communications equipment with the idea that people should have reliable communications while off road. that part of the business has since ended however, other opportunities have arised. The latest endevour has been building high resolution maps compatible with Lowrance GPS units as well as other related Lowrance accessories. These maps and GPS accessories are catered to off road racing, recreational 4 wheeling, and other specialized use cases for various groups.  I'm always thinking up new things to make and enjoy being involved in the off road industry. 

Steven Lutz
President
Rugged Rocks, LLC

Featured

Funtreks Guide to Arizona Lowrance Map by Rugged Routes

Funtreks Guide to Arizona Lowrance Map by Rugged Routes

**For Lowrance HDS & Elite Ti GPS Units**This SD card includes high definition aerial imagery of trails for use in your Lowrance HDS or Elite Ti GPS system. This mapping system should be used in c..

$119.95

Funtreks Guide to Moab, UT Lowrance Map by Rugged Routes

Funtreks Guide to Moab, UT Lowrance Map by Rugged Routes

**For Lowrance HDS GPS Units** This SD card includes high definition aerial imagery of Moab Utah map & trails for use in your Lowrance HDS or Elite Ti GPS system. This mapping system should be us..

$119.95

Funtreks Guide to Colorado Lowrance Map by Rugged Routes

Funtreks Guide to Colorado Lowrance Map by Rugged Routes

**For Lowrance HDS & Elite TI GPS Units** This SD card includes high definition aerial imagery of trails for use in your Lowrance HDS GPS system. This mapping system should be used in conjuntion with..

$119.95

Glamis Dunes, CA Off Road Lowrance GPS Map Card by Rugged Routes

Glamis Dunes, CA Off Road Lowrance GPS Map Card by Rugged Routes

Glamis Sand Dunes (Imperial Sand Dunes), CA Lowrance Map Card. Works with HDS and Elite Ti series Units.  **This Map was intended for HDS GPS Units, Elite HD units are compatible with the except..

$99.95

Elite-5 Ti Multifunction Off Road GPS by Lowrance

Elite-5 Ti Multifunction Off Road GPS by Lowrance

In an nutshell:  A 5" touch-screen unit with many features of the higher end HDS units. Compatible with high resolution imagery maps.  Includes gps unit, quick release stand, & power c..

$449.95

Elite-7 Ti Multufunction Off Road GPS by Lowrance

Elite-7 Ti Multufunction Off Road GPS by Lowrance

In a nutshell: A 7" touch-screen unit with many features of the higher end HDS units. Compatible with high resolution imagery maps. Includes gps unit, quick release stand, & power cord. **Ma..

$649.99

HDS-7 Carbon Multifunction Off Road GPS by Lowrance

HDS-7 Carbon Multifunction Off Road GPS by Lowrance

*Shown with San Bernardino National Forest Map* *Marine functions can be disabled for off road use*HDS-7 Carbon combines an ultra-clear SolarMAX™ HD display with a new dual core high-performance..

$749.00 $1,249.00

HDS-7 Carbon Multifunction Off Road GPS Baja Bundle by Rugged Routes

HDS-7 Carbon Multifunction Off Road GPS Baja Bundle by Rugged Routes

In a nutshell: A 7" Multi-Touch screen GPS unit (does pinch to zoom like a smart phone). Also has a full feature set of buttons, so all touchscreen functions can be accessed by physical buttons a..

$899.00 $1,497.00