About Us

My name is Steven Lutz. I'm the founder and sole operator of Rugged Rocks, LLC. The Rugged rocks journey began after my job ended in 2005, helping with managing the the website and taking sales calls for an online store selling dirt bike parts. During that time I as introduced to 4-wheeling by my father and a family friend. It peaked my interested right away and soon after I found myself converting my 1990 Nissan pathfinder to 4 wheel drive. At the time my reasoning was to be able to get the the ski resorts in the winter, but by interest in 4-wheeling grew the following summer. After a snowboarding accident in February of 2006, I was stuck on the couch for a few months where I was able to start building a business of my own catering to Nissan 4x4 enthusiasts. It was hard to find Nissan parts at the time and rarely could you find them from a central source. My aim was to become that source. Since I have worked with various other companies in the off road industry to being many new off road parts to the Nissan off road market. I have also been a ham radio operator since 1999, and for a time also offered communications equipment with the idea that people should have reliable communications while off road. that part of the business has since ended however, other opportunities have arised. The latest endevour has been building high resolution maps compatible with Lowrance GPS units as well as other related Lowrance accessories. These maps and GPS accessories are catered to off road racing, recreational 4 wheeling, and other specialized use cases for various groups.  I'm always thinking up new things to make and enjoy being involved in the off road industry. 

Steven Lutz
President
Rugged Rocks, LLC

Featured

Funtreks Guide to Arizona Lowrance Map by Rugged Routes

Funtreks Guide to Arizona Lowrance Map by Rugged Routes

**For Lowrance HDS & Elite Ti GPS Units**This SD card includes high definition aerial imagery of trails for use in your Lowrance HDS or Elite Ti GPS system. This mapping system should be used in c..

$119.95

Funtreks Guide to Moab, UT Lowrance Map by Rugged Routes

Funtreks Guide to Moab, UT Lowrance Map by Rugged Routes

**For Lowrance HDS GPS Units** This SD card includes high definition aerial imagery of Moab Utah map & trails for use in your Lowrance HDS or Elite Ti GPS system. This mapping system should be us..

$119.95

Funtreks Guide to Colorado Lowrance Map by Rugged Routes

Funtreks Guide to Colorado Lowrance Map by Rugged Routes

**For Lowrance HDS & Elite TI GPS Units** This SD card includes high definition aerial imagery of trails for use in your Lowrance HDS GPS system. This mapping system should be used in conjuntion with..

$119.95

Glamis Dunes, CA Off Road Lowrance GPS Map Card by Rugged Routes

Glamis Dunes, CA Off Road Lowrance GPS Map Card by Rugged Routes

Glamis Sand Dunes (Imperial Sand Dunes), CA Lowrance Map Card. Works with HDS and Elite Ti series Units.  **This Map was intended for HDS GPS Units, Elite HD units are compatible with the except..

$99.95

Elite-5 Ti Multifunction Off Road GPS by Lowrance

Elite-5 Ti Multifunction Off Road GPS by Lowrance

*This Unit has been Discontinued and replaced by: Elite-7 Ti2 Multifunction Off Road GPSIn an nutshell:  A 5" touch-screen unit with many features of the higher end HDS units. Compatible w..

$0.00

Elite-7 Ti2 Multifunction Off Road GPS by Lowrance

Elite-7 Ti2 Multifunction Off Road GPS by Lowrance

**Marine Functions can be disabled for off road use** SpecificationsPower Consumption max0.9A @ 13VDC with backlight on fullPower Consumption typical0.9A @ 13VDC with backlight on fullPower Consump..

$549.00

HDS-7 Live Multifunction Off Road GPS by Lowrance

HDS-7 Live Multifunction Off Road GPS by Lowrance

*Shown with San Bernardino National Forest Map*  *Marine features can be disabled for off road use* Big enough for use as a standalone display, but compact enough to fit consoles with limite..

$949.00

HDS-7 Live Multifunction Off Road GPS Baja Bundle By  Lowrance

HDS-7 Live Multifunction Off Road GPS Baja Bundle By Lowrance

*Shown with San Bernardino National Forest Map*  *Marine features can be disabled for off road use**Includes Point-1 Baja Antenna, Optional Discounted map is available* Big enough for use as ..

$1,099.00