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Steven Lutz - Founder, owner,  tech guru, and and sole salesman of Rugged Routes.

After growing up with frequent trips into the outdoors and taking an interest in Nissan 4x4's, Steven founded Rugged Rocks in 2006. After selling Nissan 4x4 parts for many years, Rugged Routes was started with a focus on high quality, detailed OHV Mapping solutions for Lowrance GPS units and additional accessories. Outside of work, he is a 4 wheeling and outdoor enthusiast and enjoys hiking, fishing, and scuba diving with family and friends. He also is a long time amateur radio operator, and enjoys tinkering with electronics and computers.